Case Study: Salon Grace

WebDesignToo Case Study - Ashley Becoming Salon Grace

When Ashley’s Hair Designs first opened its doors, it was a one-chair salon with a loyal local following and a simple, early-2010s website to match. But as the business grew into Salon Grace, a full team and a new vision took shape—one centered on warmth, confidence, and individuality.

WebDesignToo helped transform that outdated, boxy layout into a bright, welcoming online experience that mirrors the salon itself. The new site blends soft natural tones, real client photography, and seamless booking tools, turning first-time visitors into regulars and giving Ashley’s team a digital space that truly reflects who they’ve become.